Advantages of quantitative research method

Experiments and surveys are the primary tools of this research method to create specific results, even when independent or interdependent factors are present.

Because of the subjective nature of qualitative data and its origin in single contexts, it is difficult to apply conventional standards of reliability and validity. There are some things to consider when exploring the concepts related to the number fetishism that blinds people to the pitfalls of accepting quantitative research at face value and being overly reliant on the normal distribution.

advantages of quantitative techniques pdf

Since psychologists study people, the traditional approach to science is not seen as an appropriate way of carrying out research, since it fails to capture the totality of human experience and the essence of what it is to be human.

This is just an example among many from which we can deduce that each tentative of altering the world, the object of our scientific investigation, it is not really possible not to do errors; so, the objectivity that the scientific community vaunted is not actually possible at any level, and independently by the methodology, whether quantitative or qualitative it is.

Advantages and disadvantages of quantitative research pdf

The design of the study is determined before it begins. Although there is the possibility that some demographics could be left out despite randomization to create errors when the research is applied to all, the results of this research type make it possible to glean relevant data in a fraction of the time that other methods require. Also, contexts, situations, events, conditions, and interactions cannot be replicated to any extent nor can generalizations be made to a wider context than the one studied with any confidence The time required for data collection, analysis and interpretation are lengthy. In addition, they do not allow participants to explain their choices or the meaning of the questions may have for those participants Carr, Descriptive statistics help us to summarise our data whereas inferential statistics are used to identify statistically significant differences between groups of data such as intervention and control groups in a randomised control study. Thus, people and groups, are studied in their natural setting. Many forms of qualitative research allow emerging patterns in the data to point to themes to which can attribute relationships this is the equivalent of hypothesis testing in quantitative research.

Survey instruments are vulnerable to errors such as mistakes in measurement and flawed sampling techniques. Even if surveys or interviews are distributed to each individual, their personal information does not make it to the form.

advantages and disadvantages of quantitative research in business

All research involves cost. Key Features Quantitative researchers try to control extraneous variables by conducting their studies in the lab.

advantages and disadvantages of quantitative research methodology pdf

You can speak with individuals on the phone, conduct surveys online, or use other remote methods that allow for information to move from one party to the other.

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Advantages & Disadvantages of Qualitative & Quantitative Research